Earth.com is an online scientific platform that has the mission to bring people closer to science through entertaining articles and interesting stories. They came to us with the request to redesign their online platform, but we took it one step further and offered to rebrand Earth.com.

Every brand has a story, with no exception, and the great thing about brands is that many times don’t realize the amazing potential of their own stories. The story of Earth.com lies in the incredible diversity of this amazing world, in the complexity of nature and the way we try to understand it through science. This became our focus point and the foundation for building the brand. We don’t simply design a brand, we design the life of the brand, from visual identity to communication patterns.

Earth.com needs a community around it, so it needs to focus on building one. From the logo to the messages, we delivered a completely new approach so that the brand can efficiently build on its main values. We created visual communication patterns to build upon in the future, a brand voice that felt closer to the public and a new interface for the online platform. Overall we created an identity that felt responsible, solid and trustworthy, exactly like the value they provided.