Brand: Pupkewitz Megabuild
Campaign: Brand Building
Idea: Driven by the insight of 'Your experience of something directly influences your perception of many things' this integrated campaign aimed to create top-of-mind awareness of Pupkewitz Megabuild - who as a brand have only been communicating the functional benefits of their services and products.
Idea: Driven by the insight of 'Your experience of something directly influences your perception of many things' this integrated campaign aimed to create top-of-mind awareness of Pupkewitz Megabuild - who as a brand have only been communicating the functional benefits of their services and products.
We wanted Pupkewitz Megabuild (a national treasure in the hardware supplies industry) to be the brand that understands that even though you have millions off things to tick off your to-do list, you should want to do it, creating positive memory structures when shopping at any of their stores.
So we created real, human affiliations to their offerings, by repositioning what they really sell.
Rollout: Press, Social Media, TVC, online advertising, radio, website UX rebuild, in-store communication, new brochure collateral and structure, ambient.
Agency: Weathermen & Co
Managing Director: Leon Crous
Creative Strategist: Chrisna Basson
Creative Director/Copywriter: Leon van Rooyen
Art Director: Marcii Goosen
