A college project were we chose a company's logo and change it, but it had to still represent the company.
This are all the logos the company Nike had when they started and how did it evolve.
I wanted to look for all the possibilities I could do with the logo they already had.
After I chose one of my sketches, I worked with it and gave more meaning to the Nike's logo, the red color represent passion and the white lines represent pureness; It also resembles a running track were mostly runners need a great shoes to run. Also I kept Phil Knight wish of maintaining the resemblance with the Greek goddess Nike