Retouching: Fashion E-Commerce: Product

E-Commerce Fashion typically uses a combination of "on-figure" and "flat" shots, meaning images of the garments on and off the model.

Flats can be a simple laydown or pin-up style shot, or a composite of multiple images to create a "ghost mannequin."

The photographer, sometimes working with a stylist, provides photographs of the garment (front and back) on the mannequin as well as supplementary shots of the interior or other views of the garment as needed.

The retoucher builds a final composite image from these photo files, removing distracting wrinkles, correcting the silhouette, adjusting color, and revealing construction and decorative features to accurately communicate the garment visually to the customer.