WWF ADVERTISING CAMPAIGN
In 2016 WWF Italy chooses RUFA (Rome University of Fine Arts) for the realization of a 5×1000 communication campaign focusing on a concept that enhances the 50 years of WWF life through a visual that alone tells the thousand stories of which the association has become a protagonist over many years of commitment.
Interactive campaign
Interactive media is the best way to connect with an active audience in real-time. This campaign uses a sensor which detects whether people are passing by or not so. In order to attract their attention, using a creative strategy based on the interactivity, the text is only displayed when someone approaches it. It’s interesting how an interactive system can be used to create interest and capture audience’s attention quickly.
