CLTR + Save aims at encouraging millennials to share stories inspired by culture in an effort to make those stories last longer.
1. Awareness + Launch
We begin by educating people that their IG Stories are important tools of cultural preservation because they offer glimpses into society’s cultural identity and heritage. We then encourage millennials to share Stories inspired by culture using the hashtag #CLTRSave so that we can feature them on outdoor spaces.
2. Using OOH and print
Once millennials start sharing these Stories, we will be able to track and apply them to relevant OOH spaces to tell stories of various cultures.
These stories will also be printed on postcards and distributed at high traffic areas.
3. Personalising Stories
All hashtagged stories will be curated online on a website. An additional service called CLTR + Print allows millennials to print out their cultural stories.
Shortlist | Young Spikes Design Competition
