Riffing off the original "See America" concept, created by the Creative Action Network to encourage tourists to visit the country, the campaign aims to show how climate change will drastically change the landscape of the world as we know it.

Through repeated imagery, a series of posters demonstrate how iconic destinations and landmarks will cease to exist once sea levels have reached extreme highs, giving place to a nearly indistinguishable endless body of water. 

In addition to them being some of the most popular U.S destinations, the chosen cities are the ones to be affected the most due to their location on the country's coasts.

Ample white space, muted colors and neutral typography were used to communicate the concept of emptiness and to reinforce the idea of a large-scale disaster.