Adelaide | Australia
Haru is a premium Japanese inspired iced-tea beverage brand. Haru is taken from the Japanese word for 'springtime'. Spring heralds the start of the tea season and the best tea harvests. This translates into characteristics of health, luxury and quality. The simplified sun-inspired logo references the importance of both sun and shade in the tea growing process. The graphic language references the symbolism and natural history of Japanese ecology. A unique bird and colour identify the iconic Japanese flavours.
Haru is a premium Japanese inspired iced-tea beverage brand. Haru is taken from the Japanese word for 'springtime'. Spring heralds the start of the tea season and the best tea harvests. This translates into characteristics of health, luxury and quality. The simplified sun-inspired logo references the importance of both sun and shade in the tea growing process. The graphic language references the symbolism and natural history of Japanese ecology. A unique bird and colour identify the iconic Japanese flavours.
Haru tackles its environmental responsibilities by working with recyclable materials, a tear-away design label with reduced glue points and by encouraging the collection and re-use of its products.
Lime + Mint Matcha Iced Tea
Rose + Berry Matcha Iced Tea
Hibiscus White Tea Iced Tea
Jasmine Black Tea Iced Tea
