These GIFFs where created for a fashion brand called WORK SLEEP REPEAT. The concept of the GIFFS want to represent the concept of the brand, which wants to underline the situation and daily routine of the contemporary human, that is based on working, sleeping and repeating it routine. Some GIFFS have some phrases choosen by the fashion designer for describing this status. I created two type of GIFFS, once to represent the brand and the second to create a storytelling about the human repetition, the world of  consume and of our society.