This identity was created for a mountainbike distibutor, who sells mainly exclusive mountainbike brands. These brands represent quality and durability and are mostly handmade. For mountainbikers with a keen eye for the good 'stuff', like these mountainbike frames, handelbrakes, suspension and more, are the best of the best. Good welding in particular makes a rugged and durable frame, so the logo has the letters 'welded' as well. The circles are supposed to resembles wheels going downhill or uphill (depending on how you look at it).