The Holidays Stink.
Febreze wanted to promote their candles for the Holiday Season in a way that would break through the clutter, as well as to educate on the variety of odors that they eliminate.
The solution was to create a truly interactive rich imedia experience, along with a custom Carol Generator page on the Febreze site that was able to be shared with friends on Facebook and Twitter.
The rich media unit engaged the user by allowing them to control the pitch, adjust the volume and even stagger the carolers singing the Stinky Carol. The Carol Generator gave the user the choice of numerous stinky holiday icons and Febreze products to create a song.
