This holiday themed assignment was to create two different Easter ads for use with two different groups of customers. The first ad is a less formal ad focusing on the cute bunnies and product that would be on sale for Easter. The second ad is a more formal ad that focuses on black and white products that would be on sale for the Easter weekend. The client requested that some form of rabbit be used in both ads as to emphasize the idea of an Easter sale.

The white ad was to be a cuter look at the Easter products. Featured in this design is a softer product as the main focal. The ad features only a few products to give it more of a minimal feel. 

The second ad is more abstract using the silhouettes of two bunnies back to back. The pops of black and white color are designed to give the same effect as a Ying-Yang symbol. 

Both ads were created using mainly Adobe Photoshop as well as Adobe Illustrator for several of the elements. Photos for the ads were taken with a Nikon D3200 camera. Both ads were used for web ads including being used in email and social media.