GrabBike always identical with green jacket. What if we created special color jacket and make people looking for it.
Introducing, GrabMasnya ("Mas" means gold and also how we usually called the driver) The campaign is simple, you book GrabBike if you get the gold one there would be a surprise from free ride until 5 mio IDR.
The result was fantastic, this campaign can generate million rides, gain awareness and talk-ability within 2 weeks total campaign.
Create sequences outdoor in the train station as if the driver is around you
