This logo was created for an independently owned shop in Dallas, Texas. The client's wish was to have a logo that was to be taken seriously but not too much where it looks too "corporate" and "uninviting". The base for the logo was taken from the  Achilles Tang, a small aquatic species found in Pacific coral reefs. This marine animal is beautiful even though it has very few colors compared to other species in it's environment. The fact that such a small fish can stand out in a sea of many others in its environment served as a perfect inspiration for the logo. The final outcome was a simple and clean logo that that helps a small shop stand out in a large shopping center.