Erienne Bolsinger's profile

Bloomingdale's Holiday Color 2012

To bring focus to our in-house brand of cashmere, I set up a small mannequin runway and styled the cashmere back to our RTW product. 
Before a full transition into Holiday, we had a focus on tailoring and suiting in our New View department. I was directed to focus on menswear inspired looks, using a monotone color story, and accenting with appropriate accessories. 
The direction in our YES department was to showcase in-house and branded cashmere in bright colors. I also did the holiday light installation above as part of our overall holiday store decor. 
Again, the direction for the YES department was color cashmere, focusing on primary color ways. We were also instructed to focus on layers and accessories to focus on gift-giving statements for our customers. I also did the holiday wreath and ornament installation above for our overall holiday decor. 

Our "Shine Shop" converted into a "Making Spirits Bright" shop. The direction was to focus on bright color items and accessories to show color for the holiday and to bring gift giving ideas from across departments to one home in one of our top RTW departments. I merchandised the table, the wall, styled the mannequins below, and did all the decor installation. 
Our coats department was focusing on leathers and heavy outerwear. I lifestyled the table and style the mannequins. 
Bloomingdale's Holiday Color 2012
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Bloomingdale's Holiday Color 2012

For the second part of Bloomingdale's holiday, we were directed to focus on in-house and branded cashmere, as well as bright color ways. We were Read More

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