AFFECTIVE MARKETING ADS
S.P. Jain Center of Management
S.P. Jain Center of Management
Understanding consumer behavior is one of the hardest things , a marketers has to do. These print ad was created as part of a consumer behavior course for the young male adult who has just completed his education and is now beginning to earn money and the respect he desires. Evoking a sense of desire is a tough challenge with today’s Gen-Y. This print ad was created as part of a consumer behavior course for the young male adult to evoke a sense of desire with lingerie models. The zero to heaven tag line is a step ahead of most cars using a ‘0 to 100 in x amount of time’.
Target Audience: Male - 22 to 24 years - Employed - Buying his first car
