Keeping good company
by gary neale
Accenture PLC is a global management consulting and professional services company that provides strategy, consulting, digital, technology and operations services.
With an ever decreasing talent pool staying in touch with talent that had previously worked at Accenture became a major goal for the company. Across all disciplines they were very committed to the idea of keeping in touch and had proven over the years that by keeping ex- employees engaged and networked that talent might one day return.
A box containing a fortune cookie with bespoke message relating to ‘Keeping good company’ was sent out to former employees. This was followed up with postcard reminders of upcoming events relating to their field of expertise. In the spirit of rubbing shoulders with the best, Accenture organised a series of high profile lectures where they could meet current and ex-employees alike.
The success rate of these mailers was phenomenal with an uptake of around 80% signing up to the Alumni site and over 50% of subscribers attending at least one Accenture event.
The Alumni campaign was rewarded by a ‘Design Effectiveness Award’ from the dba for its remarkable success in previous employee uptake. A simple idea well executed from the moment someone receives a personalised letter through to reforging relationships with like-minded ex-colleagues.
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