Stephanie Andrew's profile

Gender, Stereotypes & Semiotics in Society

A stereotype is a fixed view held by the majority of society by simplifying an idea of an individual or thing. These pictograms are intended to raise the issue of stereotypes in society based on gender, race and sexual orientation. 
The “Not a terrorist.” illustrations imply that when you first look at the image your mind associates the negative idea presented within society and news about Islam promoting terrorism. Although this is in no way the case, the objective of the illustration is for the reader to second guess the image and result from it a better connotation. 
Inspired by the work "A Visual Language of Migration" by Migrantas. 

The posters displayed are experimentations inspired by the work of Wolfgang Weingart, a Swiss graphic designer and rational typographer. The work he produced involved working with modernist typography, features of his work include stretching a word until it loses meaning; which results in looking like a pattern or a visual piece. Through research, I discovered Jonathan Bignell's theory that the phrase "the dog bites the man"; a syntagm can be changed therefore completely altering the whole sentence and losing its original meaning. In the posters above show this sentence although entirely fragmented by letters and losing its legibility, therefore the sentence loses all meaning. The outcome of the piece would suggest that the reader would decode the letters on the image and then they have the power.
Last poster is a screenprint. 
Continuing on from gender stereotypes I focused in particular on the discrimination of women in society as it is still very common today although not so much in the Western world. I found 15 real life stories of gender discrimination from India that I incorporated into an animation inspired by Elizabeth Prize from The Infinite Mix Exhibition. The animation shows the girls' quotes running alongside my own illustrations as visual aid portraying what is happening. The objective of the illustrations was to show the impact of the individual accounts. 
Gender, Stereotypes & Semiotics in Society
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Gender, Stereotypes & Semiotics in Society

The idea of language is primarily the method of communication and as humans we share concepts of thought through association when observing an ev Read More

Published: