Similac redesigned their packaging to better accommodate the busy mom, but needed a way to broadly communicate the advancements to her. So we took a look at how she is most likely to gather information and shop for new products, digitally is the key!

So we developed a microsite which shared information on the revamped product to a nursery design contest sponsored by Ty Pennington. Additionally, we leveraged the StrongMoms platform to help educate her on all things related to being a new mom.

Similac Advance® EarlyShield™ packaging enhancements communicated from a mom's point of view.

Moms sharing testimonials, tips, and educating expecting/new moms on the right formula for their child.