The campaign, featuring the game character Master Chief, acheived global opening day sales of £84 million, making it the highest-grossing entertainment product ever.
In the UK, as part of McCann Erickson's Halo 3 campaign, we created a photo exhibition by the fictional photographer Jake Courage – view the video below to learn more.
In the UK, as part of McCann Erickson's Halo 3 campaign, we created a photo exhibition by the fictional photographer Jake Courage – view the video below to learn more.
Below is the cinema execution
