This project "Rock The Reef" Save the turtle tour is a 30 second video spot to raise awareness of how the sea turtles are endangered and what we can do to help them. The video is advertising a benefit concert to save the sea turtles. Because the concert is a rock concert I chose to use a more rock style music selection in the video. Cinematic style titles were used to introduce the text throughout the video. Choosing this style, in my opinion, keeps the attention of the viewer on the video clips and creates an emotional bond between the viewer and the turtle. Setting the video this way helps increase the buy in to purchase tickets to help support the turtles. My final touches on the video were to add adjustment layers to the top and bottom of the video to create a wide screen look to the video which adds to the depth and interest of the spot. The video uses a combination of stock video, live video performance as well as still images combined together to create the video. The process was to combine all the elements into a 30 second spot. The stock video provided by Adobe, the live images were filmed during a Circle of Red (the band) concert. The motion graphic, the turtle breaking through the text was created using a combination of Photoshop, Illustrator, and After Effects
Video is the most powerful way to evoke emotions. Research shows that 65% of viewers watch more than 3/4 of a video and that video converts more customers/viewers into sales. The purpose of this video was to sell tickets. Research also shows that 71% of marketers say video outperforms other marketing content, (MacMasters). Just using the graphic with still shots and text would not deliver the conversion rate we were looking for to sell tickets to the event.
After the video was created I sent out surveys to see how people responded and reacted to the video and if the video layout and design served the purpose, did people like the video, did the video design layout appeal to the viewer I sent out 25 survey's. I was not surprised much by the results of the survey (see below). They for the most part were good. I did feel like the video was some what swayed because I knew the people I sent the survey to. I think the results would have been more objective if the survey went out to people I had no vest interest in and vice versa. To sum up everyone liked the video and thought the video flowed nicely and the text was easy to read but did not interfere with the visuals of the video. The majority of them thought the design of the video was appropriate to the subject and that they would purchase if it was a real event. The one area that they thought needed to be improved up was the call to action as to where and when they could purchase tickets if it was a real event.
Red, C. (Actor). (2017). COR Blast [Motion picture].
