Sleek, modern, and urban, this venue hosts the newest and trendiest up-and-coming artists on the vanguard of the music scene. They specialize in underground or unique/new genres that could be “the next big thing”, and are seen as the place to be for people who want to keep up with the newest music trends. Music Ink uses the newest and most modern style and branding; it is minimalist but with lots of bright color. The venue is marketed towards young people (millennials, Gen Z). They are social media friendly and have free high-speed wifi for broadcasting performances live on social media. The venue is very active on social media as well, doing most of their advertising on that platform.