The Brief for this project was to conceptualise a corporate identity system to promote yourself as a graphic designer. The goal was to take an optimistic characteristic of you as a designer and build a branding around it.

The chosen characteristic was that the designer is a gutsy little lady that does not stand back from any challenge.  She is feisty and has a lot of guts to try anything new. In her class, she is seen as a good leader, organizer, an example. Therefore, the Boss.  

The Concept was to promote the designer as a Boss Lady. A lady that can make a big difference in the design world with her design skills. Not just a bossy lady but a lady with guts and a good work ethic.