G R 8 E R T H A N
Self-promotional branding & collateral
B R I E F
Conceptualise a corporate identity system to promote yourself as a graphic designer. The brand should promote your skills & encapsulate the fact that you are a specialist in certain areas.
S T R A T E G Y
The strategy is to promote myself as a graphic designer that’s skilled at combining the basic design elements to create a whole that is greater than the sum of its parts.
C O N C E P T
The aforementioned will be achieved by making basic shapes representative of certain design elements and combining these shapes (elements) by using the principles of gestalt.
E X E C U T I O N
The designers’ crafting skills are the main focus of the deliverables, showcasing the ability to take basic individual design elements like colour, shape and line and combining them to create a whole that’s better than the sum of its parts.
Direct Mail packaging
Promotional stationery packaging
Better 2gether Business Cards
Basic Shape Business Cards
