MOSSART
Mossart is a project inspired by global warming issue. This project was using the concept of applying mosses in design field aimed for a better living environment. Mosses are small flowerless plants that typically grow in dense green clumps or mats, often in damp or shady locations. Lately, moss was considered as a new part of the interior design for building a sustainable green environment including gardening design. Mosses was providing lots of advantages towards the environment and also for all of the living things. The most significant advantages towards the environment was carbon sequestration. Carbon sequestration is a natural or artificial process by which carbon dioxide is removed from the atmosphere and held in solid or liquid form. Mossart project will be having four different objective which is educate public by using mosses for a better living environment not but for all the living things including animals, educate public about global warming issue, using mosses design to cause psychological effect and also having an interesting crossover between mosses and art. Few series of illustrated design outcome will be included to reach the project’s objectives.
As a combination of mosses with art was produced. Hence, the title and logotype of this project was using hand lettering of MOSSART with its tagline : Living Matters .The logotype will be formed by using mosses or artificial moss. Which this is the best way to produce the best effect that can represent mosses.
Curvy font may not be very readable, but it carries an emotional weight to it .These emotional values are much more important to the brand’s identity than legibility. Where this typefaces giving feelings as brand personality and creative. Different type of hand lettering had been produced and sketches.
