Re-brand . logo . stationery . re-launch posters . sleeve design . website
Electronic music label 1980 Recordings required a re-brand to maximise recent high praise by top DJs such as Fatboy Slim.
After reviewing the existing material it was clear a sharper, more vibrant look was required. This led to the use of clean, bold geometry for the development of the retro '80' linked rings. For the typography Superfried developed a retro line fade effect creating a subtle connection with the label name.
Based on such simple geometric shapes the branding proved very versatile with the potential to render the rings in various materials and colour routes without the loss of message. This was particularly important due to their requirement to promote various tours and new releases with a simple, clean bold device.
Based on such simple geometric shapes the branding proved very versatile with the potential to render the rings in various materials and colour routes without the loss of message. This was particularly important due to their requirement to promote various tours and new releases with a simple, clean bold device.
