Personal Identity
The concept behind the logo is to incorporate both the letters S and T within one element, thus resulting in the final logo. The colors have been chosen to be bright and stand out when put on a neutral background. The colors include pink (feminine), purple (calm) and yellow (optimistic). For my identity I chose the typeface Futura; because it’s clean and neat, it’s geometric yet not too angled. As for the identity’s pattern i went with a hand-drawn design that is then vectorized and colored. Overall the entire identity is meant to give a light insight on my personality as a designer.
