Pundesal
Brand Identity + Art Direction + Graphic Design + Illustration
Pundesal is an online shop based in Manila which first opened its ‘virtual doors’ to the public in June 2016 with its first witty sticker pack as its sole product. The designs are inspired by a mix of Filipino culture and pop culture.
I'm a one-man team in terms of running this small sticker business. I personally designed everything from the brand identity up to the merchandise design.
I chose to sell the designs as stickers because who doesn’t love stickers? They’re light-hearted and nostalgic, they also played a big part on our generation’s childhood.
Stickers are shareable and they reflect our brand’s purpose perfectly which is to connect by sharing our inside jokes or ‘kalokohan’ to other people.
Currently, I am selling stickers, embroidered patches, and tees. From time to time, I release limited edition items like beer mugs, pillows and notebooks.
“Based in Pun De Manila, we’re your daily dose of punpasaya and punira ng araw.”
It not only served as a creative playground, but also as a stress reliever of some sort for us.
Today, Pundesal can also be found in several partner stores like, Hey Kessy, Kendo Creative, The Craft Central and La Local.
