Denim fashion and apparel brand Americanino hired us to design a new concept for their stores. The result is a highly suggestive store, with a strong brand identity and communication. Denim is Americanino’s DNA, so we created this space as a workshop, were clients are invited to express themselves through the use of denim and color. Lighting, furniture, paint drips, and mood boards are some of the elements that make it highly evocative of a space were things are being designed and created, where art and fashion coexist, where creativity, attitude and expression are welcome. We took in the challenge ourselves and decided to invent a new material for the store, a series of plates made of denim and transparent resin, compacted to create a tough yet striking material. Overall, the store concept opens new architectural possibilities for the brand, and allows it to continue on its road of constant exploration and re-invention.
Year: 2016
Category: Retail Design
Interior Design: Blaster
Material Exploration. Denim and clear resin.
