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Umovit
2013 - Present 13+ 3m scrolling
Create and share small animated clips (Moves) featuring you,
your friends or anyone through full animated avatars!
CONTEXT
Startup
ROLE
• Conceptualization of the project and user experience research plan.
• UX UI (User interface)
• Animation of characters and elements
• Aesthetic and functional design of the characters and elements.
• Manage of graphic and technical team guidelines
• Development and monitoring of working plans
• Supervision of graphic and technical guidelines
• Networking
• Pitch deck presentations
OVERVIEW
Many hours of detailed work are required to create just a few seconds of animation. There is a lot of practice involved as well as theoretical & technical knowledge to come up with a good quality animation, so we thought, what would happen if anyone, in short time, could express themselves with nice and funny animations. Thats when the baby was born, it has been a long but fulfilling journey since the beginning.
What at first started as a creative tool, mutated into something even simpler and necessary: a unique way to communicate, where your day-to-day (friends, school, activities) come to life, in an eye catching animated world.
Express feelings, joke with friends or blow up your creativity in a new and unique way.
...as we say, is MUCH MORE than emojis, enjoy!
A simple way...to share anything.
WHY?
Each day content evolves to be more visual…
…and it’s CREATED AND PERSONALIZED by ourselves
With Umovit, instantly turn your world into moves. Where everyone can act for you
YOUR MESSAGE LITERALLY COMES TO LIFE!
BUILDING THE APP ITERATIVELY
After establishing our goals, constraints, and principles,
the project started the journey map following milestones.
CHARACTER DESIGN
SKETCHES AND FIRST APPROACH
PROPORTIONS & FINAL RESULT
HAIR STYLES AND COLORS
FACIAL EXPRESSIONS
ELEMENTS
OBJECTS
ACTIONS (MOVES)
BACKGROUNDS
MOOD & GESTURE EMOTICONS
INTERFACE
CREATE POP
PRODUCT PLACEMENT
OUR HUMBLE HOME
PUBLICATIONS
RESULTS
A product without precedents
leading to infinite possibilities,
a complex piece of engineering
with solid bases.
TEAM
• Eduardo Yépez
• Paul Portugal
• Karen Sanabria
• Claudia Chelli
• Jorge Machado
• Juan José Diaz
FREELANCERS
Yonel Hernández, María Izquierdo
DATE
Nov 19
