CABOT GOURMET Cracker Cuts
Our client, Cabot Creamery Co-Op, has been making award-winning dairy products since 1919. Based in Vermont, the brand has been a family favorite for generations. Cabot’s pre-sliced Cracker Cut cheeses are great for parties, picnics, lunches, get-togethers and—as we know from personal experience—those moments when using a knife just seems like too much work (see: Night Cheese.) Cabot Gourmet Cracker Cuts is one facet of a larger ongoing rebranding partnership between Cabot and WDW that will roll out across Cabot’s broad array of dairy and deli cheeses. A guiding strategy of “modern rustic” is informing the brand and packaging refresh. Cabot’s heritage is important to the co-op’s 1,100 farm families and to its loyal customers. Our goal is to communicate this authentic heritage and broaden Cabot’s customer base without causing confusion for current customers.
