Successful pitch concept for the new brand website, making great use of the Extra food character animations used for the TVCs. (2008)
Idea for screensaver: using the character animation loops from the TVC campaign to create a choreographed screen ballet of Wrigleys Extra food creatures.
In a second phase the user should be enabled to create her own choreographies and save them as a customised Wrigleys screensaver. (2008)
