Chapeau!

We started working with the cycling clothing brand Chapeau! in 2015. In possession of a strong set of brand values and ambitions which were neither adhered to nor communicated they needed help to tell their story. This case study gives a brief insight into how we brought their vision to life.

Cycling design branding Advertising art direction sport Web Design

Understanding Chapeau!

Through in-depth discussions and workshops we worked closely with Chapeau! to understand exactly what they stand for and where their place is in the cycling community. By establishing the brand personality we were able to tell the story of the brand.

We drew inspiration from a variety of sources when crafting the Chapeau! identity, from British culture & fashion to the visual language of cycling.

Alongside our inspiration we looked back at the short history of Chapeau! to audit the evolution of the identity. The original word marque and bowler hat became our starting point, both of which we recreated to become unique and ownable cornerstones of the brand. The logo combines the personality of Chapeau! with the heritage of the sport but with a distinctly modern twist.

The Website

The Magento powered retail website acts as the primary access point to the brand. From the layout and art direction to the use of illustration and journal content we’ve captured Chapeau!’s positive approach to cycling.

Photography

Each season we put the new collection through its paces out on location. Whether it's the beautiful South West of England or the pro's playground of Girona, we capture the product at its best.

Location photography shot by Jon Baines

Still life photography

Showcasing the products in an inventive and engaging way allows Chapeau! to instantly grab the attention of the viewer and stand out from the competition.

Shot by Peter Guenzel