AUSA - Ingeniolab - Creative Ideas Marathon
Brief
AUSA is an organisation in charge of building highways, bridges and other structures in Buenos Aires, executing the construction for the local government. We were commissioned to organice an event for the development of ideas to turn Buenos Aires into a Smart City, as well as to design its visual identity.
Idea
To make this happen, we put together a day-long workshop called Ingeniolab. The participants, innovators of all ages, were divided into teams to think of ideas to turn Buenos Aires into a Smart City, using the infrastructure AUSA provides. At the end of the day, a qualify jury voted for the best ideas in each category, and the winners got to see their idea come to life. For this event, we created a specific visual identity that would communicate the idea behind it.
Results
Thanks to an online campaign, the event congregated a great number of students who were eager to participate. Many viable, innovative ideas were presented to the jury, and Buenos Aires got one step closer to being a Smart City.
Web
Event
