Swash Vodka
Swash a line of pre-mix vodka that provides ‘Vodka and Passionfruit’ and ‘Vodka and Raspberry’ flavours. The design’s aim was to be ‘young and fun’ for a young target market, aged 18-30, both male and females. The overall theme consists of dark cartoons, slightly morbid and psychedelic elements that fit a younger but more mature audience. The logo itself is unstructured with a lot of dynamic lines for a more easy-going and cool style. The colour palette consists of a mixture of dark and bright, contrasting colours and colourful accents that are also effective for attracting the target market.
