OPPORTUNITY

To create a name and logo for the Christmas light show hosted by Anderson Lights of Hope.

SOLUTION

The Anderson Lights of Hope rebranding went much more smoothly than creating the identity for their Christmas light show. The first names for the event focused on the lights themselves, such as the "Twice as Bright Light Show". The Christmas Gift Light Festival was chosen from the fact that it is a charitable event, giving monetary gifts to local charities.