After working for a few construction companies in Essex, I was approached by Hayward & Barrett to design a whole bunch of marketing and sales booklets. The firm itself already had strict brand guidelines to adhere to, so it was a case of pushing these creatively whilst nailing the brief, which was to appear forward thinking and engaging to a variety of audiences.
In all of the booklets including this welcome pack, I decided to achieve these goals by creating real image led assets combined with strong typography and colour blocks. As you can see I really wanted to bring the pages to life to maximise engagement and decided to do this by cutting out the images and giving a layered 3d feel to the pages, of which the client loved and has in turn added this style to the brand guidelines moving forward.
