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Terre Packaging

Terre
French for Earth
A play on the word "terrycloth"

Terre is a conceptual brand that specializes in eco-friendly and sustainable bathroom products. The products are created using undyed material and is 100% organic. The towels are packaged and folded according to various shapes and forms to stand out in retail markets, as well as minimize work needed to maintain product quality on retail shelves. The towels are packaged and folded according to the type and material of towel.

Bath towels follow a circular form, whereas hand towels are rectangular and wash cloths are triangular.
Due to how the towels are packaged with different forms, it would be easy incorporating other forms for other towel types and products.
The folding for each cloth type is simple and can be done within three steps.
The informational wrap is then applied around the cloth.
The graphics used in the packaging correlates to the material of the product.
Similar graphics can be used on additional towel types of the same material.
Terre Packaging
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Terre Packaging

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Creative Fields