The concept behind this campaign is to bring societies together through the benefits of walking, show casing the economical effects of walking, social effects of walking and the ecological benefits of walking. This campaign aims to encourage people to walk among their cities for three months instead of their daily commute spent in a car.
Walk With Walker reward program; the more you walk the more Johnnie Tokens you will earn. The app will record and measure your daily step counts, electricity generated
and connect you with fellow ‘Walkers’. Joining this community will also grant you
access to Johnnie Walker’s once of pop up bar, South Africa’s first pop-up bar
powered by walking.
Launch event poster.
Light up billboard within the zone.
Billboard powered by walking, no foot power therefore no lights.
Billboard powered by walking, half way lit up.
Billboard powered by walking.
App screens.
