Taxi Fabric Project - curated by Sanket Avlani and designed by many coolest designers from different parts of the world.

The Good, the Bad and the Beautiful.

The Bollywood Taxi is here.

I travel by Taxi everyday. Taxi is a part of my routine life. I was born and brought up in this city. I have been seeing this iconic vehicle since my childhood. And there is something authentic and iconic about this Fiat taxi. This yellow-black Taxi is the classic example of this Bombay city. And to design something iconic, Bollywood was the apt theme for this. Both the elements – Taxi and Bollywood are the soul of Bombay. Both have been part of this city since long time. Bollywood is very thematic in its own way. It has a particular format of Hero, Heroine and Villain. It has many iconic characters from Amitabh to Gabbar to Singham to Mogambo. We have been seeing them since our childhood. So I decided to create this Bollywood format by designing these iconic characters. The theme was named as THE GOOD, THE BAD and THE BEAUTIFUL, portraying iconic films by showing hero, villain and heroine. Bollywood is the integral part of this Bombay city. In Bollywood movies, the hero always defeats the villain and saves the heroine. That’s how we live here. It’s a way of living in Bombay. We believe that to save the beautiful, the good will always defeat the bad. My taxi is portraying it in a good, bad and in a beautiful way. We live Bollywood at its best.