This was a project for my Computer Tech for Merchandising class. We were instructed to select a fashion line and create a board that showed the aesthetic, colors, and brand. I chose Victoria Beckham’s Ready to Wear Spring 2017 collection. The collection featured crushed velvet and floral patterned textiles. I selected five colors that I felt represented the collection and five images that represented elements on the garments as well as the target market.

The board is titled Velvet Ease to reflect the fabric used and the easy going look of the collection. The key images came from items that I thought may have influenced the line or lifestyle images to match the target market. For the assignment we also had to come up with three adjectives that described our overarching theme; I chose structured, feminine, and ease. As far as design choices go, I wanted to keep everything soft; which is why I chose to keep all of the corners rounded and chose a natural textured background with natural accent colors.