DESIGNMONTH GRAZ FESTIVAL 2017 . PITCH
 
FH joanneum graz . team project (Isabel Cutrona + Paul Brauchart)
mission: concept . slogan . branding . campaign . print + editorial design
client: designmonat graz 2017 . graz

The task was to design a concept for the design festival "designmonat graz 2017". Here it was necessary to design a slogan, the outward appearance, the branding of the locality as well as the editorial for the annual magazine. My team and I set up our overall concept around the wording designmonat graz and highlighted the letters "dein". It was important to us to make it a festival for everyone ... to make it to YOUR (= DEIN) festival. On the one hand, this was achieved by the striking typography, which is intended to appeal to the customer emotionally and, on the other hand, by the strong, summery colors of turquoise and orange. With the editorial, we created the necessary attention, which is due to the festival, through a daring layout. With this concept & design, my team and myself managed to get under the top 3 of the competition.