Natural Base Products has a no-frills, low packaging and pure-product brand concept. The home page is driven by communicating the key benefits of buying natural skincare creams in large quantitites. The copy I wrote describes the quality of the products on the front page and the feature-advantage-benefit of buying them. The supporting pages offer a transparant view of the ingredients and why they are used, along with lead times and company policies.

The online catalogue has accurate and legally researched descriptions and technical information such as ingredients in Latin.

To read more, view the website online www.naturalbaseproducts.co.uk