Wawanesa
While all the other ads were talking price, we built our message around service and a reassuring, friendly presence. Playing on the company’s unusual name, Wawanesa became Wawa, represented by bullfrogs and Walter, the bumbling English bulldog. Starting with these characters, we created simple little stories where the animals tell people how Wawanesa can save them from the consequences of any misfortune that comes their way
