This is an ongoing project where I work with the hair stylist Lauren Daniels, each time I push to try and keep a clean professional look with her logo. The original brand image seen below really helped Lauren with her level of promotion at the time, providing business cards to clients after each treatment. Whereas Lauren has now taken to social media to advertise and promote her services, which required a more "grown up" image. Hence the newer black & white logo above, portraying a clean & professional service.