To help inspire and educate the unique population of New Orleans to participate in the 2017 Census, we needed a campaign that stressed the importance of taking part while building a rallying cry to "Be The People".
The Be The People brand needed to be both customizable and easily understood across all walks of life. To fulfill this task we developed two type treatments. Each treatment could be featured in a multi-channel marketing campaign that's ultimate goal was to embrace our unique geographic cultures and fill out the Census form.
Regional Treatment for "Be The People" - New Orleans
