These billboards were part of an advertising campaign student project for the Natural Resources Defense Council to bring awareness to the crisis of coral bleaching. There are four billboards which, when shown consecutively, show a disappearing coral reef along with text of a child asking their mother “Hey Mom, what’s happening to all the coral?” The goal was to appeal to a younger generation in hopes to spark curiosity so that they would engage their parents in conversation about the topic. The coral, fish, and background were all composed of shapes taken from the font used so that the cohesive design could be recognized on each billboard as the viewer passes.