Logo Conceptualization for Spanish clothing and accessories retailer, Pull&Bear. I thought the brand could do with more personality, and an identity that brings out the youthfulness of the brand to appeal further to their target market, eventually expanding their demographic.
The logo concept is based off the brand's name with literally a bear, wearing a pull (pullover). The logo makes use of negative space to create the pull, and variations of the logo were also created for other branding collaterals.
A Pull&Bear pullover!
