Seagate at CES
Play it up› Fill it up› Back it up› Lock it up› LIVE IT UP.
Play it up› Fill it up› Back it up› Lock it up› LIVE IT UP.
The Seagate booth at CES was designed to depict the life cycle of digital content—from the games and movies that fill our personal computers to the importance of backing up documents and securing critical information. We created four sections comprised of 8' x 16' white monoliths with various brand messages streaming up their faces. Intersecting each monolith were suspended translucent lifestyle images stretched over 16'l x 6't x 10"w aluminum frames. As attendees passed from one section to the next, they were presented with demonstrations expanding on the associated theme. In addition, the ‘ultimate mod living room’ (complete with shag rug) showed off the latest in consumer electronics.
