The Terry catalog is unique in being the only catalog dedicated to women's cycling products. I introduced the book in 1994 and have guided the creative direction, strategic planning, merchandising and copywriting ever since.
In 2015, the goal was to get all product on body effective with the Fall catalog. We also added 4 pages and increased our circulation by 4%, getting a 22% revenue increase. Guess it works!
The following book resulted in our biggest retail revenue year in history. Sadly, the market crash of 2008 and resulting plunge in consumer confidence resulted in years of decreasing catalog circulation and page count reduction.
